Dr. Seuss' The Lorax in Theaters Today!

     www.theloraxmovie.com

Happy Birthday Dr. Seuss!  In celebration of Dr. Seuss’ birthday and to kick off Read Across America Day, Dr. Seuss’ The Lorax has hit movie theaters across the country!  The Lorax is a children’s book written by Dr. Seuss in 1971.  It portrays the story of the negative effects of environmental degradation in the land of the trufulla trees.  A mythical creature named, the Lorax, speaks for the trees against the Once-ler’s selfish actions on the environment.  The story sends a powerful message to its readers acknowledging the idea that it is ultimately up to us to save the Earth by fixing environmental damage and preventing further harm.  The animated movie version hits theaters TODAY!

Here is The Lorax movie trailer:

Just a little forewarning, there may be some news in the media questioning Universal Studio’s decision to partner with various companies that aren't necessarily the most committed to the environment.  For example, the movie has partnered with Mazda to promote a new gasoline powered crossover SUV by bringing a guy in a Lorax suit to schools and donating $1,000 to 21 different schools in 20 cities and an additional $25 for every kid that convince their parent to take a Mazda test drive.  Now, doesn’t this just makes you stop and question Universal’s motives?  First off, bringing marketing to schools can be controversial and also partnering with Mazda still promotes unnecessary consumption.  However, if you look at this from another angle, environmental education is the key to saving the environment.  From this program, thousands of kids that did not have any previous environmental education will now leave school with a message to change their own habits and maybe even pass them to their family and friends. 

I commend Dr. Seuss’ efforts to spread environmental awareness and to Universal Studies for continuing to spread Dr. Seuss’ message.  If you visit the movie website: www.theloraxmovie.com/, you can find out more information such as “Go Green” tips or environmental education games. You can also check out The Lorax Project to learn more about forests in danger just like the Trufulla Tree forest and more tips on what you can do the help the environment. It is up to us to make the decision to think twice about our actions and realize that every small act towards the environment adds up.  Like the Once-ler says in The Lorax, “Unless someone like you cares a whole awful lot, nothing is going to get better.  It’s not.”